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Nobody Builds Design

Voice

Sound like a builder who’s in on the joke

Section titled “Sound like a builder who’s in on the joke”

Clear, warm and specific. Make the next step easy. The humour is in the name; the copy just has to be helpful.

Say Skip
Nothing built yet. Lay the first brick. No records found in the database.
Saved. Back to work. Your changes have been successfully persisted!
Couldn’t save. Try again. Oops! Somebody fell asleep on the job.

Rules of thumb

Section titled “Rules of thumb”
  • Say what happened, then what to do next. An empty state names the next action. An error says what failed and how to recover.
  • Use plain words. Projects, parts and builds, not assets and entities.
  • Joke when it’s going well, never when it isn’t. A sleepy empty state is fine. An error is not the place for a punchline, and no exclamation marks for errors.

Naming

Section titled “Naming”
  • In copy, write Nobody Builds: two words, both capitalized.
  • The wordmark is lowercase nobody builds and only ever appears as the logo artwork.
  • Keep technical names accurate: the Nobody-Builds organisation, the Nobody-Builds-Design repository and nobody-builds.github.io stay as they are.