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Nobody Builds Design

Brand guidelines

The brand guidelines are the source of truth for the logo, colour, type, icons and voice. Everything else on this site follows them.

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All 17 pages

Section titled “All 17 pages”

Select a page to open it at full size (1440 × 1000).

Brand guidelines page 01Page 01Brand guidelines page 02Page 02Brand guidelines page 03Page 03Brand guidelines page 04Page 04Brand guidelines page 05Page 05Brand guidelines page 06Page 06Brand guidelines page 07Page 07Brand guidelines page 08Page 08Brand guidelines page 09Page 09Brand guidelines page 10Page 10Brand guidelines page 11Page 11Brand guidelines page 12Page 12Brand guidelines page 13Page 13Brand guidelines page 14Page 14Brand guidelines page 15Page 15Brand guidelines page 16Page 16Brand guidelines page 17Page 17

The pages are generated by scripts/build-guidelines.py from the logo masters, the builder, the fonts and the palette in this repository, so they always match the kit. Rebuild them after any change with python scripts/build-assets.py && python scripts/build-guidelines.py. The “To fill in” line on page 02 (what Nobody Builds makes) is a placeholder: change it in the script and rebuild.

Logo masters

Section titled “Logo masters”

The one-page overview: the primary and horizontal lockups in full colour and reversed, the app tile, the seven colours and the two fonts.

Nobody Builds logo masters: lockups in full colour and reversed, the app tile, seven colour swatches, and Gilroy and Unbounded. Download the sheet